PayPerPost has been blessed with more negative editorial coverage than any other startup during the 2.0 drama. Yet the attacks continue thick and fast, and mostly from a group of moralistic hypocrites who claim to be defending the integrity of journalism within the blogsphere.

God forbid that Ted Murphy and PayPerPost is offering the world yet another form of potential advertising spam (this time in form of advertorials on blogs). Jason Calacanis takes Ted to task on these issues in his latest entertaining interview. But It's actually good to see Ted defending his business against the allegations that at times border on the point of pious righteousness.

There are some very vocal opponents to this business model that offers mostly mom and pop advertisers a platform where they can connect with mom and pop publishers and exchange mostly 10 bucks. It would be a little less sanctimonious if these attacks were also being vocalized against big media who are more than guilty of flagrantly abusing traditional media for advertising's ends. Yet it is big media that is actually doing much of the attacking.

Edward Bernays the pioneer of "engineered consent" which evolved in the 19th century is probably responsible more than any other person for the collaboration between marketers and media. Using such subtile forms of manipulation that tied hollywood stars to products and even politicians. His escapades can be seen with the following documentary (the last in a series of 4) where you will learn who it was that made smoking in public acceptable for women.

In attacking PPP so ardently many are actually finding they are siding with the accused and rather than damaging PPP they are actually providing a mouth piece for Ted to defend his little castle. It is a rough way to build notoriety, going against the grain in an outright assault of his ethics, but so far it is he who is emerging as the real rockstar of the day.

Yet another new attack came from TechCrunch writer Nik Cubrilovic who on his blog again vocally rants about the latest mistakes that PPP have made and broadcast using their own online reality TV show rockstartup.

And yet again they somehow make up for their failings by actually broadcasting their screw-ups in a candid expose of the challenges they are working to resolve. While it is easy to fault find others 'admitted' mistakes it is often disparaging when they are attacked by people who clearly have little understanding of their own failings. I could mention here that TechCrunch themselves only just discovered how to incorporate a favicon about 2 weeks ago and for a so-called authority on other tech companies one has to question the validity of their own competence!