Everyone is competing for the limelight, screaming for attention, looking for a model that has traction, and yet most of the fruit is going sour simply because there is far too much of it. The market is saturated with nearly every conceivable innovation coupled with the desperation of a starving man, so getting the cream to rise in the new marketplace is akin to pushing the cattle uphill to the pumps.

There is a subtle undertone felt by every competitor in this uphill struggle who feels the desperation of this market. All of the entrepreneurs locked into little online cages barking, crying, singing and dancing for attention and at a moments silence threatened with being discarded as scrap.

The internet is a very different market than that in which we have traditionally traded, where the separation between us has vanished, no miles to travail to find a competitor, no space to walk and hardly any effort takes you to the next guy with a pitch.

The market can sense this anxiousness and has become desensitized to the common peddlers and their Mickey mouse offerings who stare now only at the sight of spectacles which in someway they can exploit, like the gathering of dealers at auctions of the dead who look for bargains from redundant factories.

The market has become fickle and you will loose them to the next guy at the first sign of trouble, which might well be in the form of a request for registration, not having the right style, don't even mention money, difficult navigation, or a host of other minor causes that could demand something of the user without giving him his fix first.

As a result the effort to capture an audience has reached epic proportions, with ever greater investments being made in marketing and with ever simpler systems developed for the competitors, to the point now that one can enter the market and publish his own website with as little as 3 clicks of a mouse.

Then as soon as anyone notices the vague whiff of success you will have 10 copycats most of them undercutting themselves to the point of giving whatever you was offering away free, in order to get your slice of the bacon.

We have reached the point now where the winner is actually the one who can give it away the fastest. Forget sound business models, forget making money, forget quality and focus on finding rubbish that you can tout to anyone who will take it off your hands, then auction off segments of your floor space to others who will pay you to offload their own piles of crack.

Then for a few fleeting moments you will have been the champ, the top dog on the stage which will last until your resources are depleted or your competitors have surrounded you, or the market has simply had its fill and cannot stomach a single ounce more.

Unfortunately this is where we have arrived and naturally at these tipping points when the market is selling short the inevitable collapse is just around the corner.

The survival guide is kiss, keep it simple stupid, observe but don't follow, build organic companies from seeds, don't try to muscle your way into markets, and don't be fooled by venture capital from which there is no return to sanity.