Content delivery in a hectic world is one of the most relevant issues websites face in the battle for attention over traditional media. Television and radio have one huge advantage over most websites, they constantly deliver fresh content. Websites in contrast are often static sitting there waiting to be discovered. Hoping that when the elusive customer eventually arrives they will get a sale, even then it's most likely that the customer will never come back!

In the last few years the blogging community have discovered a secret! That if you publish fresh content, very often you can get those one time passerby customers coming back for another fix. Albeit bloggers are not in the retail market and often have nothing but advertising space to sell. Nethertheless it is they who are captivating growing audiences that many commercial sites would be especially interested in.

So what's the secret source that bloggers have discovered? Most importantly it was the arrival of email delivery services for newsletters notifying the devotees that new information has just being published.

But getting the apparatus to perform such a miracle depends on some relatively clever new services. A number of companies have emerged with nifty technologies to fulfill these demands namely along with and these are by no means alone. These companies are becoming increasingly familiar with the service that their users require and recently we witnessed one of the biggest milestones being passed. Now not only can we deliver newsletters in HTML but importantly Flash has entered the arena too.

Embedding Flash content into email newsletters takes email delivery into a new dimension which in many cases can actually eliminate the need to visit the site altogether. Is this a good thing? God dam yes, any service that can save the user yet another click, is one that will eventually be adopted in an increasingly hectic world. If you regularly publish quality content you are more likely to find an audience that will tolerate your email newsletter updates and you will soon enjoy a growing audience.

Delivering Flash based videos and presentations is certainly an attractive proposition to the commercial interests of the community. Plus to top this Adobe have launched their latest Flash Player 9, and with that passing it's now possible to display your Flash presentations in 'full screen mode' (albeit you will need a fairly good handle of Actionscript to achieve that effect). So Imagine! It's now possible to deliver an email in full HTML i.e. including images etc. which can also include a Flash presentation / advert that upon the press of the play button could takeover the users entire screen and deliver the most compelling message you can conjure.

So you want this too right? sure you do, but how much will this cost you? That all depends on who or what you know. But the technology does exist and depending upon your content management system you could be in business with your own HTML news letter with just a little time and application.

I am going to assume you do not have anything more than a simple web page where you publish your HTML newsletter. From this page we are going to use a very interesting new service that is also free called . Feedity is a web feed generator for web pages without an existing syndication format like RSS or Atom. There are others in this arena such as PonyFish, Page2RSS, Feed43, FeedYes etc. but for the simplicity of this exercise we are going to stick with Feedity. You simply give Feedity the URL of your newsletter page (which importantly has the CSS embedded in the body of the HTML) and Feedity will intelligently transform that page into a feed that can be used by the email delivery services mentioned above.

Because Feedity makes an intelligent guess at what it believes to be the relevant content (distinguishing from the sidebars, headers and footers that may also be present) it is possible that you may need to make an adjustment to focus attention where you want it. However in practice providing the content page is not too complex I found this to be unnecessary.

Then once you have the Feedity RSS converted feed, you can open an account with Feedburner and enter that feed into their system. Following through their options you will find they provide an email delivery service. Once you have activated this, they will provide you with a snippet of code that you can then incorporate into your own website which allows users the ability to sign up to your email newsletter. From then onwards they will receive full HTML emails every-time you publish new content.

If you also incorporate a stunning Flash based presentation / video into your newsletter you are more than likely going to find your audience start demanding more, more, more instead of angrily requesting that you PLEASE STOP SPAMMING them!