Were sitting right on the very edge of probably one of the most pivotal points in human history, not be alarmist or anything but the challenges we are currently facing as a species, literally promise to wipe out a large portion of our race within our lifetime and if not it will be our little brats who suffer. That's not to say that a population reduction is inherently a bad thing, for we do need to reduce our footprint else nature will do it for us (and the latter will have no regard for our human values). But one way or another we stand here looking the storm in the eye.

Yes not to interrupt the party or anything, but it's actually all going on out there. Outside our little bubble there are people struggling against the forces of evil and others striving to create solutions to real problems that will improve our collective lives, all the while paving the way to the next milestone. But instead of partaking, in large part we are running round being modeled by the distortion caused by the manufacturing of greed and desire for success by an ignorant media, while often denying our own intuitive feelings for what we should actually be doing instead.

The limelight has been hijacked and those being paraded about as stars and blessed with accolades in the latest bubble, are a hand picked selection backed by corporate muscle men attentive to the wide audience participation achieved by connecting and exploiting social graphs, who are jostling in the hope they will be the next masterminds behind the coming social generation that will replace television.

But for all the social networking 'competition' or more appropriately 'muscle but no brains' that has been applied to these 'me too' applications, the focus as to where and what we should really be trying to achieve has been abandoned by the 'muscle men' and further reinforces an agenda that takes us ever closer to the edge of oblivion.

The recent Lane Hartwell copyright scandal is an example of how far removed the rest of the world seems to be from the disparities actually occurring in the web revolution. She claimed infringement over a photo that she was paid for by Wired, which took her little more that 10 minutes to take, and then had a wobble when it was used again without attribution and compensation in the `Bubble1.0 parody' viral video.

The scandal it caused was one of the most publicized events at the end of the year 2007. But the real story is nothing to do with her little wobble, but rather the disparity in public opinion as to the value in effort and investment put in by the thousands of hobbyists that drive this revolution, and do so for little more than the satisfaction gained in achieving a difficult goal, in comparison to the frivolous characters who parade about upon its surface.

It's sort of a given rule that it is not important to understand / or value the work of the quiet breed that make it all happen in the background and thus the attention is courted and granted to the frivolous attention seekers who most oftenly buy their accolades and press coverage via expensive conference attendances and PR teams that do the unsavory work. (This controversy certainly hit a nerve and was the most bookmarked article on TC in 2007.)

Yet for all the misguided focus being granted to the frivolous attention seekers, a great divide has once again been created between the spotlight controllers (the media) and the underbelly of memes and genes that cobble together the building of this organism and who are the true creators and genus who deserve far more in the way of attention then is currently being granted.

Yet more to come.